Viveat Susan Pinto

All stories by Viveat Susan Pinto

RIL consolidates media biz: TV18, Hathway and DEN to merge into Network18

RIL consolidates media biz: TV18, Hathway and DEN to merge into Network18

Rediff.com18 Feb 2020

RIL's stake in Network18 would reduce to 64 per cent, from 75%, following the merger

In a slow-moving FMCG market, product prices are moving up

In a slow-moving FMCG market, product prices are moving up

Rediff.com14 Feb 2020

The first to see price hikes will be soaps. In the past six months, domestic palm oil prices have increased by 46 per cent. Palm oil is a key input going into soaps.

How HUL and P&G are shaping their India strategy

How HUL and P&G are shaping their India strategy

Rediff.com23 Dec 2019

While Unilever has been aggressive, both organically and inorganically in the country, P&G's approach has been about achieving 'balanced growth' in terms of top line and bottom line.

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Rediff.com12 Dec 2019

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.

Will Punit Goenka manage to 'rescue' Zee?

Will Punit Goenka manage to 'rescue' Zee?

Rediff.com11 Dec 2019

With founder Subhash Chandra no longer in the driver's seat at Zee, the acid test for Punit Goenka would be to take the financial investors along with him even as he strives to weather the latest storm. The question, now, is how he will deal with the challenges of being a professional CEO rather than an owner-CEO in the aftermath of his family offloading most of its promoter stake to a clutch of financial investors. However, the silver lining is that Zee remains the most profitable of the top four broadcasters in India.

Shoppers Stop junks 'one-size-fits-all' strategy; readies new plan to boost growth

Shoppers Stop junks 'one-size-fits-all' strategy; readies new plan to boost growth

Rediff.com9 Dec 2019

The store segmentation approach that Shoppers Stop is taking is intended to improve its hit rate at a time when local and international fashion retailers are crowding the market with new merchandise across price points.

Subhash Chandra quits as Zee Entertainment chairman

Subhash Chandra quits as Zee Entertainment chairman

Rediff.com26 Nov 2019

Chandra, who will turn 69 years old on Saturday, becomes non-executive director with immediate effect.

Sony eyes up to 30% pie in Network18 after Zee bid fails

Sony eyes up to 30% pie in Network18 after Zee bid fails

Rediff.com22 Nov 2019

Apart from a stake buy, some other options on the table include a merger of the entertainment businesses of Sony and Network18 Media.

What worked for KBC 11

What worked for KBC 11

Rediff.com13 Nov 2019

'Bachchan is thoroughly enjoying himself.'

How Dangal TV became a giant killer and topped TRP charts

How Dangal TV became a giant killer and topped TRP charts

Rediff.com11 Nov 2019

Within rural markets, the viewership share of Dangal TV, which is a free-to-air channel, is at 33%.

Tussle between traders, FMCG firms worsens

Tussle between traders, FMCG firms worsens

Rediff.com8 Nov 2019

Companies whose products have not been picked up for distribution in Gujarat under a "non-cooperation movement" include Marico, Dabur, Emami, Britannia, Reckitt Benckiser, and Godrej Consumer Products.

Punit Goenka to continue as Zee MD as lenders prepare for share sale

Punit Goenka to continue as Zee MD as lenders prepare for share sale

Rediff.com6 Nov 2019

Goenka, who is the elder son of Essel group promoter and Zee chairman Subhash Chandra, has been MD of the media firm since January 1, 2010.

Vivo dragged to court over 'plagiarism'

Vivo dragged to court over 'plagiarism'

Rediff.com22 Oct 2019

What will be the first instance of the matter moving beyond industry fora, ad agency Brand David, part of the WPP-owned Ogilvy group, has taken smartphone manufacturer Vivo to court over a campaign it claims resembles a piece of work it presented to the company earlier.

Trai-ing times ahead for small TV channels

Trai-ing times ahead for small TV channels

Rediff.com26 Aug 2019

In its consultation paper Trai addressed three key points including the bundling of channels under bouquets, rampant discounting within bouquets, and the lack of consumer choice.

60-year old, but Fevicol ads are as quirky as ever

60-year old, but Fevicol ads are as quirky as ever

Rediff.com21 Aug 2019

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.

Why Ramdev's Patanjali is losing its power

Why Ramdev's Patanjali is losing its power

Rediff.com16 Aug 2019

While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.

RIL may buy more cable companies to push JioFiber plans

RIL may buy more cable companies to push JioFiber plans

Rediff.com16 Aug 2019

Given the fragmented nature of the domestic cable TV market and the need for last-mile connectivity, RIL, said sources, would have to do more to achieve its target of reaching 20 million homes and 15 million business establishments with its broadband services across 1,600 towns in the next few years.

FMCGs turn focus to earnings growth

FMCGs turn focus to earnings growth

Rediff.com25 Jul 2019

Most companies reporting an improvement in operating margins in Q1 as they cut ad spends and other expenses.

Tata most valuable Indian brand; LIC, Infosys next

Tata most valuable Indian brand; LIC, Infosys next

Rediff.com23 Jul 2019

The 2019 list shows a 37 per cent jump in brand value for the Tata group, to $19.55 billion for 2019, the highest in the top 25.

As India bow out of World Cup, ad rates sink over 50%

As India bow out of World Cup, ad rates sink over 50%

Rediff.com12 Jul 2019

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.

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